LOS ANGELES — YouTube is finally ready for its live mobile closeup.
The Google-owned video network will open up live mobile streaming to more users on Tuesday, competing with Facebook and Periscope, and it’s offering the folks who make videos for YouTube a hefty cut of the ad revenues.
“This is their home,” says Kurt Wilms, a YouTube product manager. “This is where their fans are.”
YouTube creators already participate in a 55%-45% ad split for regular videos. Live will offer another opportunity for advertising support, and users with a certain number of followers will get the same majority cut of ad revenues.
The YouTube mobile app has been updated to allow for live video streaming to any YouTube creator with over 10,000 subscribers. YouTube says it will open it to the entire community, any user that sets up a channel for advertising-share revenue, later in the year, but didn't give an exact timetable. YouTube had allowed in “hundreds” of creators to test out the mobile app since the summer.
One of them is Clintus McGintus, a Phoenix-area dad who has amassed nearly 300 million views for his chronicles of family life and a love of gaming on his Clintus.tv YouTube channel
“A lot more YouTubers are going to start doing more live streams now that it’s more available to them,” he says. “If they can pull the phone out of their pocket and start going live, there is more potential for revenue. When this becomes your business, it drives a lot of the decisions you make.”Read More...
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