At Samsung's 837 "experience store" in New York's trendy Meatpacking District, a few visitors lined up to try the company's virtual reality experience based on the action series "24." Others took in a latte and a comfy chair, surrounded by the latest phones and smartwatches.
The "store" -- it should be noted that you can't actually purchase items there -- is a boastful showcase of the latest and greatest tech from Samsung.
Two floors above, Samsung's mobile chief, D.J. Koh, sat in a conference room on Thursday, flanked by his lieutenants. None was in the mood to brag.
Koh spoke with CNET ahead of Sunday's big how-it-all-happened press conference, going into detail about why the Galaxy Note 7 caught fire. In talking about the company's plans to rebuild its credibility with consumers, Koh confirmed that Samsung would bring out a successor to the Galaxy Note 7.
"I will bring back a better, safer and very innovative Note 8," Koh said.
The decision is a risky move for Samsung, given the baggage the Note brand now carries. It's been the butt of countless jokes. For the past several months, airline attendants were required to say that Note 7 phones could not be carried on flights, even if they were powered off. The Note 8, which following previous years' precedent will likely debut this fall, will serve as a measuring stick for how much progress Samsung makes in the coming months.
"A lot is going to be based on the next great thing that comes out that's problem-free," said Thomas Cooke, a professor at Georgetown's McDonough School of Business.Read More...
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