Can you think of much better way to display the human side of your brand to your clients aside from showing to the public the people behind your successful company? We bet you can't. As a matter of fact, the Facebook Live's arrival has changed the playing field for developing content in the online world.
Nowadays, more and more people are using Facebook live streaming, with video posts on Facebook growing by around 94 percent per year in the United States alone. If that was not compelling enough, live videos on Facebook experience 3 times the typical videos' engagement shared on social media, not to mention millions of Facebook users are tuning worldwide.
If we only look at the figures, the live feature of Facebook currently generates more than three thousand years of watch time daily. In addition to that, since Facebook Live is easy to use and free, any company can get involved. But, it is critical to make sure that your video strategy is properly planned before, during, as well as after the broadcast. Here are some Facebook Live tips you can follow to make sure that you'll gain more likes, viewers and followers:
1. Promote Before You Broadcast
Even though most of the content you post is followed up with a consistent promotion, it is important to bear in mind that Facebook Live videos more not just a blog post, it is more like an event. Simply put, you need to generate more interest prior to the experience if you really want that important viewership. Also, the good news is that Facebook allows you to target certain groups and events with your promotion. Thus, it can be ideal for a more focused ad campaign.
2. Prepare Yourself through Limiting Distractions
While Facebook Live is a natural and more laid-back experience compared to a standard television advertisement or YouTube production, that does not mean you should not plan ahead. In addition to that, your activities on Facebook Live represent your entire company including the people behind it, your reputation, as well as the product or service that you offer, which means you cannot afford to give people a bad impression. This holds true since Facebook Live users watch videos 3 times longer compared to their counterparts. This is the reason why experts suggest that before you broadcast your video, you must take some time to prepare.
3. Make Formatting Decisions
While you are preparing for your big broadcast, it is important to ensure that you think thoroughly regarding with how you will shoot your video as well as when you will stream it. For example, when using the app for Facebook Live for iOS, you can select between broadcasting vertically or horizontally, depending on which certain angle gives you the best view.
4. Time It Just Right
Certainly, timing is very important when it you want to impress your audience. There are also tips for better timing to broadcast your live videos just as there is guidelines for when you should send out your email campaigns in order to get responses.
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