Besides Lady Gaga's half-time show and the game itself, Sunday's Super Bowl also saw a host of movie blockbusters tout their wares during the ad breaks.
Cars flew in a preview of the latest Fast and the Furious instalment, while Zac Efron sported Stars and Stripes underpants in a brief Baywatch tease.
A zombie seagull appeared in a "spot" for the fifth Pirates of the Caribbean film, Dead Men Tell No Tales.
And Netflix revealed the next Stranger Things series will debut at Halloween.
There were also starry product adverts featuring Justins Bieber and Timberlake and Wonder Woman's Gal Gadot.
Here's a breakdown of some of the treats that TV viewers in the US and Canada saw.
Though not officially trailing a movie release, Netflix's promo for the second series of its 1980s sci-fi series is already generating blockbuster levels of excitement.
Beginning with footage from a vintage waffle commercial, the teaser features the show's juvenile heroes dressed as Ghostbusters and a brief glimpse of a giant spider creature.
The adverts ends with a giant "2" appearing over the Stranger Things logo, followed by the single word "Halloween".
"I am STUPID excited about Stranger Things going Full Lovecraft," wrote one excited Twitter user.Read More...
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