Samsung could bring forward the release of the Galaxy Note 8 because of poor sales of the Galaxy S8 and S8 Plus. That’s the intriguing prospect being reported today by South Korean sources, with September 10th reported as the release date.
While I’d question the definition of early, the choice of September 10th has just the right amount of South Korean risk-taking that makes sense.
If you want early, then look at last year’s schedule. In 2016 the Galaxy Note 7 was announced on 2nd August and on sale to the public on the 19th August. This was seen as an earlier than expected launch, and it offered Samsung a relatively unopposed run at the digital front pages of the Tech Press during the announcement, the preview period, the first reviews, and the release of the handset. If all had followed the plan, it there would have been two weeks of positive stories about the Note 7 before Apple’s iPhone 7 and iPhone 7 Plus would turn up to dominate the pixels.
Irrespective of what happened to the Note 7 afterwards, the press management around the early launch worked a dream, but with two flaws. If Samsung could address these why wouldn’t it decide on ‘same again please’ once the two flaws were addressed.Read More...
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