Micromax has been less active than usual over the past year or so. It launched the Vdeo series of VoLTE enabled smartphones at various price points some time ago, and the increasing popularity of Reliance Jio and a demand for VoLTE devices has led to frequent additions to the series.
Now, the Indian smartphone maker has launched another line, consisting of the Micromax Evok Power and Micromax Evok Note to further strengthen its position in the budget segment. The Evok Power is priced at Rs. 6,999 at launch while the Evok Note retails for a bit more at Rs. 9,499. We have the Evok Power for review, so let's find out if it has what it takes to survive in the budget space.
It looks like smartphone design in the lower end of the market is reaching a saturation point. When we look at the Micromax Evok Power from the front or back, it reminds us of multiple Chinese competitors. The colour is much like that of the LeEco Le 2 (Review). The earpiece is a bit too recessed and can pick up pocket lint easily. The phone has 2.5D curved-edge glass on its front, but the plastic frame around it pretty much hides the curves.
The rear camera, LED flash, and the fingerprint sensor are placed in the center of the back. The Micromax logo on the back is raised and has a different finish. The textured plastic band surrounding the phone is one design element that does stand out for being unique. More than aesthetics, the band improves grip while holding the device.
The power and volume buttons are positioned on the right side of the device, while the left side is completely blank. The charging port is at the top along with the 3.5mm audio socket, and the bottom only has a microphone. While the back cover is removable, it needs brute force to open it. Most of the back panel is plastic with a metal plate stuck in the middle.
The Evok Power sports a 5-inch display with HD resolution. It has 2.5D curved-edge Corning Gorilla Glass on top. Viewing angles are good and the display is viewable under sunlight. Strangely, we found that manually adjusting the brightness slider disables adaptive brightness. The smartphone is powered by a quad-core MediaTek 6737 SoC clocked at 1.3GHz. There is 2GB of RAM and 16GB of storage. Storage is expandable up to 2TB thanks to the dedicated microSD card slot.
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