Domestic manufacturer Micromax was one of the top smartphone vendors in the first half of 2016. An IDC study for Q2 2016 pegged Micromax as the second highest ranked smartphone vendor, following only Samsung. However, the industry has seen massive changes since then, and Chinese brands had taken over by the end of the year. As per the latest numbers, no domestic manufacturer is even in the top five.
Micromax is responding with the launch of a new smartphone series called Dual, and the first model to launch is called the Dual 5. On paper, the Micromax Dual 5 packs a lot of punch in terms of specifications as well as some software enhancements. The company also claims that the Dual 5 sports the best camera in its segment.
Micromax plans to use this new series to achieve a 10 percent market share in the premium smartphone category (phones above Rs. 20,000), but the road ahead won't be easy. Will this new phone be able to take on some of the biggest names in the market? We try to find out in our review.
The Micromax Dual 5 has an all-metal body with chamfered edges, and it feels solid right away when you hold the device in your hand. 2.5D curved-edge glass on the front adds to the overall appeal and makes this device feel premium. This phone looks familiar from the rear, with antenna bands running across the top and bottom. You can also find the two cameras, dual-tone LED flash, and fingerprint scanner at the back, all arranged in a symmetrical column down the middle. A Micromax logo can be seen lower down, and we quite like this minimal branding, as the phone looks neat without multiple logos. The curved edges offer good grip and also help the phone fit comfortably in your palms. Micromax calls it an "Arc design."
The power and volume buttons are on the right, and there's a customisable "smart key" on the left. The hybrid dual-SIM tray is also located on the left. There is a 3.5mm audio socket and an infrared emitter for controlling electronic appliances on the top. The bottom packs a USB Type-C port and speaker grille. The Dual 5 has capacitive buttons for Android navigation right below the display. They aren't backlit, which is a problem for a phone at this price.Read More...
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