DJ Soupamodel, an already known household name and like most pioneers, had to start somewhere. The empire builder has common traits similar to most successful business owners and that\s knowing how and when to transition from a given platform to something much bigger.
Aderonke Ariyo, known to most as DJ SoupaModel, Africa\s 1st female DJ and influencer in the now budding Afrobeats music space and righyfully so as she serves as building block in many budding artist\s careers we see today.
Overcoming the trials and struggles of been a female dj in an AFRICAN culture in the era when it was considered a taboo and unacceptable coined the blessing in disguise results we see today.
The 2004 Accounting Graduate from the University of Maryland developed an entrepreneurial spirit in college, when most really just wanted to party and enjoy the college life to the max. The DJ and music producer blended and juggled school, a full-time job and creating a space for Music Blvd Group in the over saturated music industry.
Between 2004 and 2010, DJ SoupaModel juggled several full time jobs with power companies and BIG 4 Accounting firms such as PricewaterHouseCoopers (pwc) and IBM while still Deejaying on major stages, in addition to fine tuning her music production skills and producing for top notable artists in the music industry from her basement based business office.
2012, marked as the start of what seemed like a hint of breaking out for Music Blvd Group as it ventures into the Film and TV Music Licensing and Publishing space. In 5 years the company has grown from licensing Music in one country to over 45 Countries and known as a go to staple by big production houses and networks. Music Blvd Group houses over 40 music producers and 35 artists.
The roots and foundation of deejaying is still very much present, as well as music production.
Kudos on all your accomplishments and more success.
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