There’s a not-very-well-kept secret in the online book world: reviews are extremely valuable. The good news is that it’s easy to get started reviewing books, especially if you’re willing to do so for the new crop of independently-published authors. The bad news is that you’ll be doing it for free…or more precisely, that you’ll be paid in books. Which isn’t all that bad if you love reading.
You see, retailer sites like Amazon weigh their searches and recommendations by a number of variables, with one of the largest being user reviews. So, the more reviews a book gets—especially if those reviews are positive—the more often the book shows up in search results and on the pages of related books, and the more it can be expected to sell. An author or promoter is usually willing to give away free copies to get those reviews. If you want to be the one getting those copies, there are a few easy ways to get started.
A lot of voracious readers already do this, but it’s worth pointing out: you’re more likely to get noticed as a frequent and reliable reviewer if you…well, review a bunch of stuff. Leave reviews for the books you’re read in both physical and ebook form on Amazon, GoodReads, BookFinder, Barnes & Noble, wherever you like. (Amazon has a virtual monopoly, unfortunately, so that’s generally the place you want to focus on.)
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