The "notch" at the top of the screen. The lack of a headphone jack. Me-too features like wireless charging. Samsung has poked fun at Apple with takedowns of the iPhone X, but that doesn't change the fact that, for many people (including us), Apple's flagship has become the smartphone to beat.
At the same time, the Galaxy S8 has been a fantastic phone that's raised the bar for the entire industry, especially when it comes to design. As Samsung readies the Galaxy S9 for its big reveal at Mobile World Congress in late February, it could very well leapfrog the iPhone X and create even more distance between it and the rest of an Android field.
"What does Samsung have to do to maintain or better its position against Apple? said Ramon Llamas, research manager for wearables and mobile phones at IDC. "That's going to be the question that comes around every single year ahead of its next big release."
Here's where Samsung needs to improve to take back the title of best phone.
It's easy to forget that Samsung had lost consumer trust heading into last year's Galaxy S8 launch. This was a result of battery issues with the Galaxy Note 7, which led to fires and a total recall of the phablet. The company had to prove it could make a phone that wasn't just sexy but safe.
"The S8 came at a time when Samsung was licking its wounds following the battery debacle," Llamas said. "There were high expectations, and for the most part, Samsung delivered on those."Read More...
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