Mobile marketing is a digital marketing, multi channel strategy which aims at reaching the target audience on their mobile devices like smartphones and tablets,via email, MMS and SMS, websites, social media and various apps. With audience spending more time on their mobile devices in this digital era, it has become crucial to have a valuable mobile strategy.
Tasks that can be done on a computer device now can be easily done on mobile device. From visiting your website to opening an email to reading your content, it is all accessible and available through a mobile screen. However, some mistakes could weaken the most powerful and effective tools you own in digital marketing. These major mistakes affect both big or small business organizations
Check out the 4 major Mobile Marketing mistakes to avoid:
1.Making Mobile-Only your Focus
In the present digital scenario it seem like people are always plugged into their tablets and smartphones, do not let your mobile marketing strategy revolve completely around mobile devices.There are still some consumers who use desktops other than mobile devices to begin tasks such as research and purchases. There are also some people who only use their mobile devices or desktop, while other use a combination of many devices.The point here is to adapt to both your desktop and mobile consumers. Your consumers should be easily get engage with your business brand and must have same experience no matter which device they are using.
2. Text spamming
While most of the customers love free coupons, brands that constantly spread out their business deals have more chance of losing their mobile subscribers easily. Always remember, that you are there to help out your customers, but you do not want to spam them either. It is an extremely fine line to walk. While most of the customers say that they are fine with receiving mobile deals and coupons, the tolerance power of customers for text spamming is exceptionally low.
3.Not including SMS as a Marketing strategy
SMS works as an effective mobile marketing medium because every business organization customers, including consumers, are using it. It is also easy to use, start, understand and most important you do not even have to educate or teach people these days about how to text. You can use text messaging to inform your customers about your new products and services or draw their attention to a pre-existing advertisements and promotions.An SMS will easily reach your target audience on their mobile devices, and also give them the chance to choose out of the plan anytime.
4.Failing to interact
One of the most essential element of mobile marketing is that it is very similar to the social media marketing. Interacting as much as possible with your consumers through the mobile platform is very essential part of successful mobile marketing strategy. The more you interact or engage with your consumers the results will be more better ahead.
Avoiding these major Mobile Marketing mistakes discussed above, will help you become a winner in the current digital marketing game, which is increasingly becoming mobile day by day.Read More...
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